Gen Z to Baby Boomers: What The Generations Expect from You

Gen Z, Millennials, Gen X, and Baby Boomers. We hear about them all the time, but who are they really and what are their customer expectations? In this episode of Experience Better, we sit down with Shaun Jackson, SVP, Marketing at KUBRA, to break down the wants and needs of each generation—including their communication preferences, billing and payment needs, personalization expectations, and willingness to adopt new trends.