The Importance of Providing Innovative Solutions to Cash-Paying Customers

While many consumers have embraced digital payment methods, there are still some customers who prefer cash. Who are they, why do they still like cash, and what can utilities do to help these customers? In this episode of Experience Better: The CX Podcast, we speak with Regina Cullado, Customer Service Manager at Golden State Water, to learn more about what they have done to meet the needs of their cash-paying customers.